Development
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Azerbaijan’s Creative
Digital Marketing
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Website Development
The development of professional websites is one of the first steps to reaching your target audience, acquiring customers, retaining them, and increasing your revenue.
The professional team at Interactive Media is ready to assist you closely on this journey. In our services such as website development, SEO, SMM, and more, you will be assisted by experts specialized in both theoretical and practical aspects of their fields. This means your website will be equipped with functionality tailored to your industry, a creative design, visibility in search results, and engaging, productive communication with your target audience on social media.
Our Services
Website Development
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Social Media Marketing
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Creation of More Creative and Professional Websites
Creating more creative websites and providing a more convenient web design, or in other words, better usability, leads to greater user satisfaction. When developing websites, better content means longer conversations with potential customers. The flow and duration of the conversation reflect the trust and confidence your customer has in you. All of this makes your website more valuable, more professional, and in short, a more professional website on the internet. To learn more about our working principles and mission, click the left button below.
To learn more about website creation services, click the button on the right.
About Interactive Media
Interactive Media is a company highly specialized in online marketing, with the goal of helping its clients achieve great success in the digital world using the latest technologies. Our team members, who manage the online campaigns of our clients, have gained experience in website development and other digital marketing fields across Europe and other foreign countries. They are certified professionals in their respective advertising fields. Our goal is to become the strongest company in Azerbaijan in this field and provide high-quality services to our local and international clients. For visual and detailed information about Interactive Media’s services and work, you can click on the video clip on the right.
Some of Our Clients
Important Aspects of Website Development
In the initial stage of website development, all the information to be displayed on the site must be gathered. This will determine both the design and functionality of the website. During the preparation of this information, the website owner must clarify what type of information they want to present about their product or service and define their target audience. Both of these factors influence the design of the website and the writing style of the content. These nuances also affect the cost of website development.
Based on the amount of content on the website, images, illustrations, or CSS code are used to style the site. During website development, the text is written according to the customer base of the website. Here, the audience’s age, the language they speak, and the level of caution the customer shows when considering purchasing a product play a significant role. To explain the last point, if a potential customer considers the product offered on the site to be of great importance in their life, they are likely to behave more cautiously, gathering more information before making a decision. In such a case, during website development, sufficient detailed information about the product should be provided. If the site promotes a service, past work should be showcased, and if the product is involved, satisfied customers and their feedback can be shared. If the product does not play a significant role in the buyer’s life, they will likely not spend much time before purchasing. Therefore, it is advised to present the product information on the site in a short, clear, and concise manner. Web studios responsible for the website development should either implement these nuances themselves or inform the customer to implement them during the process.
Building a Website with Different Coding Systems
Websites can be developed using different coding systems and platforms. This choice depends on the field the website belongs to or the usage conditions. The importance of this lies in the fact that the code or platform can be selected according to the sphere the website is intended for, which can save time and energy allocated for creating such websites, and also affect the budget (this nuance is also related to the prices of website development). When a client requests an informative site that provides information about a business, it is possible to save time and budget by using certain CMS platforms. For example, WordPress is the most widely used open-source coding system in the world.
More than 35% of websites on the internet are built using this platform. On this platform, website development is mainly carried out for corporate websites, blog websites, and other simple and medium-sized websites. However, there are also many cases where medium-sized online store websites are created on this CMS. For large online stores, the most suitable Content Management System (CMS) is considered to be OpenCart. This open-source software specializes in online stores and has a wide range of features in this field. TYPO3, Joomla, and Drupal, which are coding systems with various features and advantages, are also in high demand in different countries for various-purpose websites. It is very difficult to say that one is better than the other because, as we mentioned, each one is more specific to a different field. The main feature of Content Management Systems is that the backend of the website is provided by the platform, and users are equipped with many useful tools. This means less work for the company that provides website development services, as well as cost savings for the client.
Furthermore, the website owner can manage the site in the future without special coding knowledge, add new information, or delete any content without damaging the design. Alternatively, websites can also be developed by companies using PHP. When creating websites with PHP, frameworks like CodeIgniter or Laravel can be used. CodeIgniter is simpler and more widely spread, whereas Laravel is used for projects where security is crucial. Government websites can be an example of projects developed with Laravel. In both frameworks, the backend of the website is developed by the website creation company, and this requires more work and time. This results in higher costs for such websites. These websites are often referred to as custom-built websites, but unless the frontend design is “copy-pasted” from another design, every website is considered to be built from scratch. Frontend designers, who have a well-developed taste, create and sell front designs for many fields. These designs can be purchased and used, with modifications made, or a completely new design can be created from scratch. This depends on the negotiations between the client and the contractor.
One of the most important aspects of this process is the prices of website development. The prices of website development depend on their functionality, design, and the coding system used in their creation. Even if a website is created with any CMS, its price will be relatively lower than the price of a website with the same functionality built using the Laravel framework of PHP.
As mentioned above, different coding systems and frameworks are distinguished not by being better than one another, but by providing more functionality for websites belonging to different fields. At Interactive Media, we create high-quality websites tailored to the needs of your business and the scope of your budget.
The Importance of "Usability" in a Website
One of the important factors in website development is ensuring the proper usability of the site. Usability is an English word that means “usability” or “ease of use.” In web technologies, this term refers to how easily site visitors can use the website. For this, companies creating websites should pay great attention to design. The design should combine creativity and simplicity.
Typically, during website development, sliders feature attractive images with small texts. These texts convey the website owner’s message to the customer. The essence of the slider is to provide the necessary information to the user without overwhelming them.
When developing websites, placing too much text in the first visible part of the homepage can overwhelm users, and they usually don’t read this text. However, images and brief information can help the user understand what the website or business is about in just a few seconds. After that, the site provides general information about services or products. From here, users can navigate to other relevant sections of the site. Before making the transition, if the page contains services such as website creation, SEO services, SMM services, etc., small icons, service names, and brief descriptions can be included. After the services, more detailed information about the company is provided. For example, if the business offers website development services, it can mention which code systems they use, when the company was established, and what development plans they have. Once the user has all this information, displaying previous work and listing the companies they’ve collaborated with is logical and aligns with user psychology. If the user still does not proceed to the contact section and does not get in touch with the business, they will either leave the website or seek further information. In this case, informational content like the “important nuances when creating websites” can be provided as mentioned earlier.
Besides the design of the website, an important usability element is ensuring the constant functionality of the site. Although the functionality of the website can provide certain advantages to the site owner, such as a cart and online payment system, if these features are poorly functioning, users may abandon their intent and leave the site to complete the action on another website (for example, deciding not to buy the product).
The simplicity and ease of understanding of the information provided on the site is another important nuance to consider in website coding and content creation. The quicker a potential customer can understand the information, the more likely they are to become a customer. Finally, the speed of the website enhances its prestige and prevents users from leaving the site to browse other sites. The fast loading speed of the Interactive Media website has been implemented to serve this purpose.
The Working Principle of Website Development
The website development service is carried out after several processes. This process begins when the client contacts us and expresses the desire to create a website. From our experience, we can say that the main factors for the client are the price of the website creation service and their confidence that the project can be successfully implemented by us. For the latter, our clients can rest assured. Our developers are capable of creating websites with any functionality and have experience with most coding systems. These include PHP Laravel website development (Lunar Invest), PHP Yii (Trendex Karqo) website development, PHP CodeIgniter (Caspian Legal Center) website development, as well as experience with various CMS systems, such as OpenCart (Compusale Technologies) and CS-C (Gilan Textil, Gilan Holding) website development, and WordPress (Faw Azerbaijan, Cahan Motors) website development.
Since we have already proven our experience, we can now touch upon another important aspect of website development: the price. The cost of a website is directly related to the energy spent on its creation. This energy depends on the structure of the website and the complexity of the coding system to be used. The decision on which system to use for website development depends on the website’s purpose. Therefore, before calculating the price, it is important to have a detailed discussion with the client about the goals of the website, its functionalities, security criteria, and so on. Once both parties have a clear understanding of the website to be created, a technical task is prepared, and the price is calculated accordingly. Based on this, we can divide the website creation process with Interactive Media into the following stages:
Information Collection
The first stage in website development is gathering information about the website. This information includes detailed knowledge about the business sector and insights into the target audience. The first part is crucial because the business-related information defines the data that will be included in the website. The second part is significant because it involves tailoring the website to suit the target audience. For example, the age of the target audience may determine whether the website design should be creative or simple.
Website Planning
After collecting the necessary information, the next step is planning the website’s layout, which includes organizing the information to be displayed. Creating a sitemap is essential at this stage. Categorizing the topics and subcategories should be done with the user’s comfort in mind.
Website Design
After sketching the information structure, the next phase is designing the website. The design can vary from formal to simple, creative, or interactive. The design should align with the company’s corporate style, and the company’s logo and corporate color will significantly influence the website’s design, especially its color scheme. The nature of the business is also important at this stage. For instance, the type of business and what it offers are essential aspects of website development. Additionally, the target audience cannot be ignored. Understanding the target audience helps in designing a navigation system that they will be comfortable using.
Website Development and Content Creation
Website content is critical in web development. First, content is your dialogue with potential customers. If this dialogue is successful, it can turn a potential customer into a real one. The better the company communicates its business to the target audience in the right language, the higher the likelihood of selling the offered products or services. However, the sole purpose of content is not sales. Providing relevant information can encourage readers to share the website on social media or other platforms, thus promoting a “word of mouth” advertising strategy. Additionally, content plays a significant role in improving the website’s reputation in search engines (SEO). Having comprehensive content on the website increases its visibility and sends signals to search engines about the site’s value.
Coding (Website Development)
The coding phase involves HTML and CSS and includes preparing the backend for easy navigation, allowing the website owner to upload content, and making the design responsive. It is crucial that the website functions well on both mobile devices and computers. During coding, the security system must also be set up correctly. Using outdated code may create vulnerabilities in the site.
Website Testing
After the website has been developed, the testing phase ensures that there are no gaps in the system and that the code is functioning properly. Testing also checks that the website works smoothly on all browsers. It’s critical to ensure that users do not experience any usability issues in any browser. After the website is developed, it should undergo thorough testing. This is especially important for websites that accept online payments, as they may require monitoring for weeks or even months due to their complexity.
Launch (End of the Website Creation Process)
Once all tests are completed, the website is ready to go live. The website should pass all the stages of testing to avoid any problems that could harm the brand’s reputation. After the website is tested, it is hosted on a web server and checked once more. Once this is done, the website creation process is complete, and the website is ready for users.
Technical Maintenance After Website Development
A website is a constantly active online entity. Even after the development and successful testing phase, unforeseen issues may arise, causing problems for users. For this reason, it’s a good idea to integrate an online chat feature on the website as an initial step. However, waiting for users to report problems is not the best solution. The website’s functionality must be constantly monitored, allowing the website owner to manage the site freely and upload new information. Regular technical support should be provided by the company that developed the site to ensure its smooth operation.
Digital Marketing Services
The next stage after website development is providing digital marketing services for the website. This will help your website stand out in Google and other search engines, increase visibility, strengthen your brand name, and assist you in acquiring new customers. Our digital marketing services include SEO services, SMM services, logo and brandbook creation, video production, graphic design services, and more.
SEO service, as mentioned above, means making your website stand out when relevant keywords are entered into search engines. This can be done through optimizing the website according to search engine standards or using Google Ads services. The first process is long-term; it can last from 6 to 12 months. During this time, the website is adjusted to meet the standards of search engines. This includes creating relevant content, properly using appropriate keywords in the content, using Alt attributes, as well as periodically obtaining natural backlinks from other strong and relevant websites. If done correctly, the website will start appearing organically on the top search results after some time. Another method used to boost search engine rankings is Google Ads. In this case, a Google ad account is created, and a certain budget is allocated. After creating the ad campaigns, when users type in the appropriate keywords, the website appears in the top rankings. With each click, a payment is deducted from the budget based on an auction system. The client pays both a service fee to the advertising agency and allocates a budget for the Google account. Three factors are very important for maximizing the use of the allocated budget in Google Ads: the relevance of the ad to the keyword, ensuring that the user does not bounce back quickly from the landing page, and the frequency at which the ad is clicked compared to other ads.
Another important form of digital marketing is social media marketing (SMM). The SMM service includes graphic designers, advertising managers, SMM managers, and videographers. Through the joint efforts of our employees who specialize in different aspects of social media, we ensure the strengthening of our clients’ brand image and constant communication with their customers. Social media platforms play a crucial role in both acquiring new customers and retaining the existing customer base. Graphic design works are not only used in social media but also in designing logos, brand books, catalogs, brochures, business cards, etc., for businesses. The videographer in the SMM team can also participate in the shooting services process individually. Video clips are produced both in real filming and animation formats. Interactive Media maintains its clients’ online presence, strengthens brand names, and helps acquire new customers through YouTube, banner, and retargeting ads.