Online banner ads, also known as display advertising, involve placing ads on various websites. These ads can take the form of small text, images, interactive (rich media), or video content. The primary goal of online banner ads is to deliver general advertisements and communicate brand messages to website users. Additionally, online banner ads play a key role in user acquisition, brand recall, and ultimately increasing both online and offline sales.
Unlike Tri-Media ads (TV, radio, print), you can precisely target, manage, and measure your ads on websites. Having more control over your online ads helps create a more cost-effective budget and enables you to reach a more targeted audience. Keeping this in mind, we offer the following types of online banner advertising:
Contextual Advertising
In this approach, your ad is displayed on websites that are relevant to your product or service. For instance, if you want to advertise a sportswear and footwear store, we will display your ads only on sports-related websites. By showing more relevant ads, you grab the user’s attention and increase the chances of converting them into a potential customer.
User Profile-Based Advertising
If we log into YouTube from a different computer or browser (for example, switching from Mozilla Firefox to Google Chrome), we notice that the videos we usually watch are no longer visible. This happens because each browser creates a user profile based on the user’s click behavior and transfers this information to the website. YouTube uses this data to offer more personalized video recommendations. The same process applies to online banner ads on different websites. Each browser collects data about the websites a user visits, the time spent on different pages, searches, likes, and so on. This information is then shared with websites, which display the ads that best match the user’s profile. As a result, you can reach potential customers without wasting budget on irrelevant users.
Individually Placed Banner Ads (Placements)
Apart from targeted ads, you might want to place your banner ads on specific websites or pages for various reasons. After thoroughly analyzing your product or service and online marketing goals, we may recommend displaying your ads on certain websites. Ultimately, we can place your ads on the websites of your choice.
Gmail Ads
Though still relatively new, Gmail ads have become one of the preferred platforms for well-known brands to advertise. The main reasons for this are the massive base of over 350 million active Gmail users, the low cost, and advanced targeting capabilities. These banner ads are displayed in the form of a letter at the top of Gmail users’ inboxes or as an ad panel on the right side of the page. When the user clicks on the letter (ad), the panel expands, showing details about your product or service, contact numbers, and a link to your website. Additionally, ads can also be shown in image or video format within the expanded view. Gmail ads have the following targeting methods:
Domain Targeting
We can target users who receive emails from specific domains. For example, if you’re in the car sales sector, we can target users receiving emails from car dealership websites and deliver your ad to them.
Demographic Targeting
We can select factors such as age, gender, and occupation that match your product or service and target your ads to users with those demographics.
Interest-Based Targeting
Based on the emails users have received, we can analyze their areas of interest and target your ads to the most relevant groups.
Keyword-Based Targeting
We can target users who have received emails containing selected keywords and show them your ads based on those keywords.