YouTube is the second most visited website in the world after Google. In many countries, YouTube usage has already surpassed television usage. In our country, YouTube is gaining increasing popularity. By advertising on this video-sharing platform, you can reach a wide audience. Just like other online ads, YouTube ads offer a variety of targeting options, allowing you to reach your target audience more accurately. You can place ads on YouTube in the following formats:
Search Results
When YouTube ads are placed in the search results, the ads appear at the top of the results after a search is performed on YouTube. Payment is only made when the user clicks on the advertised video.
Next to the Video
In this format, YouTube ads appear as a banner format or as videos at the top of the suggested videos on the right side of the video being watched. Payment is made when the user clicks on the banner or video.
Video Ads During Playback
Your video ad can be shown before, during, or after the video being played. The user must watch the video for at least 5 seconds before pressing the “Skip” button to skip the ad, or they can watch the entire ad until the end. Payment for such YouTube ads is made when the user watches the ad for at least 30 seconds.
Text Ads
During video playback, a rectangular banner appears at the bottom of the video. Payment is made when the banner is clicked, and the user is redirected to your website.