According to the definition provided by the Mobile Marketing Association, mobile marketing is a set of experiences that enables businesses to engage with their target audience in a relevant and interactive way through mobile devices.
We differentiate mobile marketing from mobile advertising because mobile marketing should not be limited to the ability to advertise solely on mobile devices.
Let’s break down and explain this definition. For any advertisement to succeed, the targeted consumer must be able to respond to it, in other words, the consumer must engage with the ad. To capture the consumer’s attention and prompt a response, the ad must be relevant to that individual. Potential customers using mobile devices exhibit different behaviors based on location, situation, and needs. To provide the right ad for these varying behaviors, our marketing experiences and technological knowledge come into play. Therefore, we offer you not just advertising on mobile devices but a unique mobile marketing service that synthesizes our technical and marketing expertise.
With mobile marketing, you can benefit from the following advantages:
Mobile Marketing – Location-Based Marketing
With this approach, you can target ads based on where people are currently located, rather than where they are typically. This is one of the most important features of mobile marketing. For example, if you own a store in a Mall, you can advertise to everyone currently present in that Mall. This type of advertising creates far more sales opportunities compared to other types of ads. To determine the user’s location, devices such as IP addresses, GPS, WiFi, and Bluetooth are used. However, it is important to note that determining the location in this way is only possible with the user’s consent.
Mobile Marketing – A Larger Audience
The number of mobile (smartphone) users exceeds that of computer users. Additionally, the total time mobile users spend on the internet is growing faster than that of computer users. All of this allows you to reach a larger audience through mobile marketing.
Mobile Marketing – Lower Costs
Although mobile marketing has a strong position, it is still a relatively new form of marketing. Therefore, you will face less competition in this marketing channel, which will lead to lower costs.
Mobile Marketing – Quick Response
Another advantage of mobile marketing is the quick response time. Mobile users are usually on the move, so they can react to ads more quickly. For example, if a user is searching for a pizza restaurant nearby, they are likely to decide to either visit a pizza restaurant or place an order. By delivering relevant ads in this situation, we accelerate the decision-making process for the user. For instance, with Google Search Ads, the pizza restaurant’s contact number is prominently displayed, and the user can easily contact the restaurant by clicking the “Call” button and place an order.